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036: Measuring the Benefits of the Digital Twin

Posted By Digital Enterprise Society, Wednesday, January 22, 2020
Updated: Tuesday, January 21, 2020

036: Measuring the Benefits of the Digital Twin 

On this episode, Thom Singer and Craig Brown welcome Daniel Campbell, director of business development at Capvidia and a member of the Digital Enterprise Society education sub-committee.  Daniel offers a look at some of the limitations of keeping design and measurement data separate and sheds some light on the numerous benefits of combining the two. He also shares the objectives of the DES education sub-committee, particularly in regards to overcoming fears about adopting new technologies, and recommends an unlikely source for your next career move- vendors.

On today’s podcast, you will learn:

Limitations of separate design and measurement data departments

  • On the design side, software includes PLM and CAD.

  • There is a multitude of software for measuring, assembling and more on the manufacturing side.  

  • Transfer of data between the two is often not handled optimally, especially with part details. 

  • Cost and budgets can be a limiting factor.

Benefits of combining data and increasing automation 

  • Design engineers have access to more information with 3D drawings.

  • Parts could be manufactured and then adjusted effectively and quickly.

  • Numerous software tools can now be pieced together so they can operate together. 

  • Efficiency increases as more software tools are able to sync up. 

  • Eliminating communication barriers increases the usability of raw data.

Objectives of the DES education sub-committee

  • Educating the manufacturing industry about modern technology trends. 

  • Sharing information about model-based definition and QIF standards. 

  • Eliminating the fear factor of learning and adopting new technologies. 

  • Increasing communication between vendors and users. 

Advice for growing your career

  • Connect with vendors for education about your industry- and your competitors.

  • Solicit vendors for information about their core competencies and your needs. 

  • Ask vendors about available employment opportunities in your field. 


Daniel Campbell is the Director of Business Development at Capvidia. He has more than 15 years of experience in the field of digital metrology. Before Capvidia, Daniel was a Principal and the Software Director at Metrosage, where he had the primary responsibility for the design and development of the Pundit CMM measurement uncertainty simulation software. Since then, Pundit CMM has become a part of the Capvidia suite of solutions. Daniel has a solid foundation in software design and dimensional metrology. His interests in metrology have led him to lead various working groups on standards in this area for ANSI QIF. Daniel is currently the Chair of the ANSI QIF Working Group, and a member of the Board of Directors of the Dimensional Metrology Standards Consortium (DMSC). Daniel has a Bachelor of Science in Computer Science with a minor in Mathematics from the University of San Francisco.

Tags:  CAD  Data Management  Digital Twin  Model-Based Enterprise  PLM  QIF Standards 

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