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041: 3 Steps to Creating Value at Professional Events

Posted By Digital Enterprise Society, Wednesday, February 26, 2020
Updated: Tuesday, February 25, 2020

041: 3 Steps to Creating Value at Professional Events

On this episode, Thom Singer emphasizes the value of attending professional events.  Conferences can be costly and time-consuming, but opportunities for professional development strengthen your network and increase your value to your company.  Thom shares the steps you need to take before, during, and after a conference to maximize both your investment and your time. Show your employer that they made the right choice in sending you.  

On today’s podcast, you will learn:

Steps to take before the conference

  • Identify your why?  What are the personal development goals you will meet by attending this conference? 

  • Provide to your boss a clear outline of the value of the conference, including topics, attendees, and opportunities to learn from industry thought leaders. 

  • Identify the ways you will be educated and motivated to increase effectiveness in your daily work.

  • Expanding your professional network will make you a greater resource to your company.

  • Reach out to speakers in advance and share questions that you are hoping to have answered at the conference. 

  • Highlight the relevant industry information that you expect to bring back with you. 

Steps to take during the conference 

  • Map out the conference agenda, including your priority sessions and speakers. 

  • Commit to attending all events offered and having meaningful conversations while you’re there. 

  • Prepare 3-4 questions that will encourage other attendees to talk about themselves.

  • Work to have deeper conversations with people you meet — before and after sessions, during meals, and at social hour.

  • Put your phone away, be present, and start-up conversations with the people sitting around you. 

  • Arrive early and offer to help the speaker before they begin their presentation, and follow-up with a conversation afterward. 

  • Write down the important information that you’ve gathered from the conference and plan to share it with your company afterward. 

  • Have fun! Take advantage of conference offerings while being true to yourself. 

Steps to take after the conference 

  • Transcribe your notes into a usable format that you can share with your coworkers.

  • Offer to share your information at a lunch and learn session or through a written summary.

  • Give your boss a report on the people you met at the conference.

  • Identify how new connections can be a benefit to your company. 

  • Prioritize follow-up communications with new connections. 

Tags:  Industry Events  Networking  Professional Development 

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