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Agile Leadership for Digital Transformation 

Seven Week On-line Course beginning October 5, 2020

These are challenging times. While the need to collaborate has never been more urgent, the task of getting work done together – whether in the same room or across many time zones – has never been more challenging. Agile Leadership for Digital Transformation, presented in partnership with the Agile Strategy Lab, will give you the tools you need to help your team and organization thrive.

This 7-module online course, designed by faculty at the University of North Alabama and Purdue University, will help you understand and implement the skills of agile leadership in the context of helping organizations meet the challenge of digital transformation. These same tools and approaches are being used in a rapidly growing number of organizations across the globe.







Recorded September 9, 2019 



Digital Transformation: Complex Dressed in Complicated’s Clothing?

By: Scott Hutcheson,Purdue University 

It was my first real job. No more taking orders from drive-thru window, hauling wheelbarrow-loads of landscaping stones, or delivering balloon bouquets dressed like a clown. With a college degree in hand I had landed a job with a global company, an airline. I would be wearing suits, carrying a briefcase, and going on business trips. It was 1990 and I felt like the main character in one of the many movies of that era — young, ambitious, and ready to take on the world in the big city.

Within my first few weeks on the job I found myself assigned to a software development project. It involved four different global companies including mine. Together they would be developing an ambitious system that they would all use. Back then we didn’t call this a “digital transformation” project but that’s exactly what it was. Each of the companies assigned some of their own people to work on the project and others were hired. In total there were about 400 of us. We had four years to complete the project and a budget of $115 million. At the time it was one of the most ambitious and costly software development projects ever attempted. It was a “buy build” effort that would stitch together off-the-shelf solutions with those we would develop ourselves. We were handed the “technical specifications” for what we were supposed to build, 75,000 pages of technical specifications. If stacked on the ground, that many sheets of paper would stand at over 37 feet tall!



digital enterprise society podcast

Scott Hutcheson
Purdue University 

 Liz Nilsen 
University of North Alabama




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Meet Your Hosts


Thom Singer is a corporate trainer and keynote speaker who combines a robust mix of actionable content with a high-energy delivery style. He is the author of twelve books on the power of business relationships, networking, presentations skills, legal marketing, and entrepreneurship.  He is also the host of the popular “Cool Things Entrepreneurs Do Podcast”.  Thom inspires audiences to move beyond the superficial connections of “likes”, “links”, “shares “ and “follows” in our social media crazy world and re-embrace the long-term and mutually beneficial relationships that lead to more business.


Craig Brown has 40 years of experience in systems engineering, both in the automotive and aerospace industries. Since 1995 Craig has been dedicated to improving General Motors Powertrain’s product development process through the application of CAE/CASE/CAD tools for product development, initially with Embedded Electronic Controls and then in 2004 all Powertrain products. As the Engineering Math Processes Application Engineering Group Manager, he focused on moving more development and validation of GM’s products to the virtual world. Members of this team have been awarded patents, engineering awards, records of invention, and defensive publications. He received the Boss Kettering Award in 2003, using OnStar to monitor and report Vehicle Diagnostics.

The acquisition of knowledge applied across product portfolios and generations of new products is key to the next wave of Product Lifecycle Management. Effective change in any company only happens when technology, people, and processes are developed in harmony. Craig’s teams are looking for Process Integration opportunities to further expand the use of virtual engineering, especially as it applies to mechatronic systems – a key aspect of vehicle electrification. Craig was appointed the GM PLM Leader in September 2012 responsible for GM’s Enterprise-wide PLM Strategy and Planning. He became PLM World’s Community Director in 2015.

In early 2019, Craig retired from over 30 years of work at GM, including the last 10 years in PLM leadership roles. In his retirement Craig looks forward to helping others apply their knowledge and wares within the digital enterprises of the future.